Bring the brief.
Find the direction.

Work through an idea in conversation. Give Agent the context, audience and assets, then turn the creative direction into a plan you can review and continue in your workspace.

Campaign contextReference assetsReview before a run

A campaign direction from Agent

ZEST sample campaign visual

ZEST: Spark
Your Afternoon.

An actual headline from the
campaign planning conversation.

A warm creator opening → a close-up product film → a clean packshot. Three shot beats, two headline options and a closing call to action.
Product: sparkling drinkPlacement: socialTone: bright & natural

Actual Agent output · Excerpt from the ZEST planning conversation

01

Start with the campaign.

Explain the audience, product, placement and message. Keep the conversation connected to the work you want to make.

02

Put your references to work.

Attach supported assets and point out the details that matter. A shared brief gives the next steps clearer direction.

03

Stay in control of the next step.

Review proposed actions, inputs and generation costs. Use the plan to continue creating and bring completed assets into your edit.

A workspace for the next direction.

Actual Agent conversation with a completed ZEST campaign direction

Actual Agent response: a three-shot direction, two headline options and a closing call to action. The timing was refined later in the Editor.

Brief. Review. Choose the next step.

What you bring
Your campaign objective, product context and creative references.
What you get
A conversation and plan, with proposed actions for you to review.
  1. 01

    Share the brief.

    Describe the product, audience and intended result. Attach relevant workspace assets and choose an available creative skill.

  2. 02

    Refine the direction.

    Answer follow-up questions or clarify the brief. Review the proposed approach and any generation actions.

  3. 03

    Approve and continue.

    Confirm a proposed run when you are ready. Inspect the outputs and continue through the available workflow or Editor actions.

Turn an open brief into a direction you can use.

A first campaign concept

Turn a broad product idea into a more specific direction.

Creative variations

Explore a different hook, setting or angle in the same conversation.

A handoff to production

Keep references and decisions together as you move into generation.

Keep the work movingWorkflowsVideo Editor

Questions, answered

Include the product, audience, goal, placement and tone. Add references where useful and describe the output you want, such as an image concept or a short ad sequence.

Make your next campaign stand out.

Your product, your message, your next ad. Start with an image and build the story in Mozify.